This week, I traveled to Virginia to meet with Wilson Group Companies. We are working on pushing one of their product lines into the retail market (they currently operate as commercial for landscape, sports turf, and golf course). The meetings consisted of an initial business plan, design, and structuring ideas as we work to focus on the target audience, decide on their main driving force behind the product, packaging, and delivery method. This is a very exciting process not only for them, but for myself. It will be a highly interactive online business front with a specific focus, and the packaging and design must be reflective of their purpose. I’ll be working closely with Jim Thomas of Key Web out of Chesterfield, Virginia to implement the design ideas and branding identity within the website.
We are hoping to have the initial planning stages completed at the end of this month, and begin pushing the process into motion as the Fall season progresses. I can’t wait to start working on the initial design mock-ups!
While I was out there, we also discussed more designs for technical sheets, a brochure redesign, and label format conversions so that they can edit their labels on-site. It has been a busy week! We’ve also gotten our new business cards with the new logo and design format, and we are both very excited about them. They look fantastic! We had them printed through moo.com. I urge you to check out their site, they do wonderful work.