Dave has accepted a position at the St. Cloud Times! He has been working for Lifetouch Photography since we moved back to Minnesota. I’ve still been working with Protene and ANTG through Wilson Group Companies, as well as with the Minnesota Lamb and Wool Producers. This fall, I accepted a contract with Arizona Sports Turf. For them, I have been designing and editing their email newsletters, with the possibility of branching out into their website and at some point, flysheets and techsheets. The last couple of months have gone quickly, with Dave working long hours while I have been conducting research for ANTG’s newest endeavor which will take an enormous amount of time, information gathering, communication and collaboration. I have also been preparing a few Protene materials for the Golf Industry Trade Show in San Diego.
We will be moving this next week, as we are closing tomorrow. This is an exciting time for us! It will be our first home that has not been a rental. In addition to working on these projects, looking for a house, and now attempting to pack up our essentials that we’ve had unpacked, I will be in Virginia again from the 11 through the 14th for business. I also have an opportunity for a new client, whom I will be meeting while I’m in Virginia for my WGC business.
Money is tight, and will be even more so with the purchase of a home, so I’ve not been able to do much advertising. However, I have designed a back window view-through, and once the weather warms, I intend to get it installed on my car. Perhaps I’ll even be able to afford a few advertisements in the paper. We’ll see!
This week, I traveled to Virginia to meet with Wilson Group Companies. We are working on pushing one of their product lines into the retail market (they currently operate as commercial for landscape, sports turf, and golf course). The meetings consisted of an initial business plan, design, and structuring ideas as we work to focus on the target audience, decide on their main driving force behind the product, packaging, and delivery method. This is a very exciting process not only for them, but for myself. It will be a highly interactive online business front with a specific focus, and the packaging and design must be reflective of their purpose. I’ll be working closely with Jim Thomas of Key Web out of Chesterfield, Virginia to implement the design ideas and branding identity within the website.
We are hoping to have the initial planning stages completed at the end of this month, and begin pushing the process into motion as the Fall season progresses. I can’t wait to start working on the initial design mock-ups!
While I was out there, we also discussed more designs for technical sheets, a brochure redesign, and label format conversions so that they can edit their labels on-site. It has been a busy week! We’ve also gotten our new business cards with the new logo and design format, and we are both very excited about them. They look fantastic! We had them printed through moo.com. I urge you to check out their site, they do wonderful work.
Sarah has done an outstanding job remodeling the Brakkenwood website. After committing to pursue freelance work full-time, she’s been pumping out all kinds of new designs.
I continue to work for my current employer in Richmond, VA, but am already eagerly awaiting our move to the Midwest. In preparation, I’ve decided to enroll in the American Society of Media Photographers. Seems the Twin Cities ASMP chapter is having a meet-and-greet BBQ around the same time we move. It will be a good opportunity to network with some local professionals and get a better handle on the market. I’m not yet considered an independent photographer so I’ve signed up for the ‘Associate’ grade membership. That should grant me access to much of the business resources that will really help as we settle-in.
The beginning of 2012 brought an evolution for what was once Brakkenwood Photography. We restructured our business and became Brakkenwood Studios, transforming into a small design and photography studio. Sarah, the graphic designer of our team, had decided in mid-2011 to become a freelance designer. She gained a client which would end up keeping her very busy – even as the year turned over! After some serious consideration, Dave and Sarah chose to join forces and offer their services as a single, unified business under the new name. Our client eventually turned into multiple clients – although owned by the same businessman. So pleased were they with our work, that they brought us work through all of the other businesses that they owned.
Designs have been created from mere logos, and blossomed into business identities, marking ideas, website design and content management, as well as advertisements – both in print and on the web! We continue to work with Wilson Group Companies (and through them Protene, ANTG Research and Development, and ANCOS), Prairie Designs, several individuals, and will begin work with the Minnesota Lamb and Wool Producers Association this spring.
We are very excited to welcome you to our new website, which now houses samples of both our design, and our photographic portfolio images!